The objective of this course is for the students to familiarize themselves with the reality of modern enterprises (particularly the Small to medium-sized and Family Enterprises) and the modern tools of management and to acquire basic entrepreneurial knowledge and culture. It is stressed that entrepreneurship does not only concern the private sector, but also the public sector and non-profit organisations (museums, hospitals, athletic organizations, local authorities etc). The understanding of enterprising activity contributes also to the improvement of effectiveness of those that later will become policy makers for the economy or will work in institutions that provide infrastructures or services to enterprises.
Content:the course, indicatively, will focus on questions that concern: What is an enterprise, foundation and organisation of an enterprise, obligations of the enterprise, financing and economic management, co-operatives and their problems, introduction to marketing, distribution, sales, pricing, product and service development, human resources management (hiring, training, wag.
During the course:
- The students will visit 1-2 enterprises related to their object of study and their interests,
- lectures from business owners and executives will take place,
teams of 4-7 students will be formed in order to develop business ideas, with the advisory guidance and support of members of the entrepreneurial community.