This particular diploma thesis constitutes the continuation of my theoretical thesis entitled " NERVOUSYSTEMS: Ecologies of the fashion show from the modern to the contemporary era. Introduction to the Guerrilla Show". It is based on a personal experimentation regarding the fashion show system, by examining it with a extra-institutional intention, and by proposing an artistic and political approach. The fashion show system remains the same since its appearance, a century ago, with some exceptions during the '80s and the '90s with the birth of the conceptual fashion designer; however its core remains unchanged as well as its place in the annual calendar and the logic of designing its space.
Within this project, the conceptualisation of an extra-institutional idea is being recorded and also analysed not only theoretically but also practically through processes of research, experimentation, designing and realisation tests. It is about the presentation of a fashion show proposal which is situated between the limits of a conceptual fashion show and a performance and it's called Guerrilla Show. The Guerrilla Show was realised in Athens, at the Romantso creative hub in collaboration with a Canada based fashion designer, Maida Ghide, and her brand Annafora, and with the artist Fotios Balas. It is crucial to mention that the typologies of a formal fashion show weren't followed, neither the rules defining space, time, dates, internal hierarchies, rows and purpose. The project focused in designing the space as well as bodily movement, including that of the models, of the staff and of the audience within this overall choreography.
The guerrilla concept is linked to the element of surprise, thus the final outcome of the show remains partially uncertain, definitely to the audience, but also to the designer and producer. The final observations that are realised, after designing and realising the show, are of equal importance regarding research, understanding and presenting such an idea to a third person. Within these observations lies the power of an experimental action which is defined by and depends on the continuous interaction, by setting questions about the limits between spectator and spectacle, within the contemporary artistic and cultural stage, based on one of the most organised and established systems of spectacle of the century.