Architecture as a science, complies with the advance of history, technology, art and even politics. As it was only natural, with the advance of history came along standardization and industrialization of housing. In the subsequence of marketing and commerce, the house of today comes as a standard, prefabricated and certified product.

The essay focuses on the range and customization of prefabricated houses. It is a research of the use of customization in terms of differentiation, on the track of the unique. The question which emerges, is what kind of methods are in use, to differentiate a product from the element of repetition?

The process of the survey requires a research in customization of mass production products in general. The history of the prefabricated house is another prerequisite of the study. As a final point, the research focuses on modern prefabricated houses, where the variations of each model and the ability to customize, will be the elements of the analysis.

The distribution of prefabricated houses is widely achieved through websites. Therefore, internet is the main source of information and reference.