The research paper studies the influence of digitally driven production machines, such as CNC machines, 3D printers and robotic arms, on the design and manufacturing of fashion products. The aim of the research is to understand the innovative potential of these technologies in the fashion sector by analyzing how they impact on creativity, precision and customization of products. The paper examines various cases and examples from the fashion industry, focusing on specific applications of these technologies, such as the use of 3D printing for jewellery and garment manufacturing, and the application of CNC machines and robotic arms for material processing and automation of production processes. The research also analyses specific examples of designers, such as Iris Van Herpen and Julia Koerner, who are combining digital technologies with fashion to create unique and innovative projects that are reshaping traditional perceptions of clothing and design. Through comparative tables of research results on the materials and techniques used, the applications they serve and their advantages over traditional manual methods, the study reaches conclusions that demonstrate the significant contribution of digitally driven machines to the renewal of the fashion design and production sector, identifying prospects for the future development of the industry and enhancing the sustainability and personalization of fashion products.