With the spread of the internet, the last 25 years have been characterised by a constantly changing reality. The ever-increasing speed of information forced the fashion industry to look for new survival mechanisms in the interaction with architecture, art and other fields, much more than before. Architects' tendency to be fascinated by various disciplines, combined with their perception of space and time, piqued their interest to deal with smaller-scale projects in the fashion sector, such as retail stores, pop-up stores, fashion shows, etc. The thesis is based on the work of the fashion designer, with an architecture degree, Virgil Abloh and his attempt to "build", these last years, a new approach to fashion for the youth of his generation. Through his brand, Off-White, and various collaborations, such as with Nike, IKEA and AMO, he created a personal design language" which seeks to "speak" to his audience. To understand this language and the process he followed during design, it was necessary to study his three "mentors": Marcel Duchamp, Rem Koolhaas and Mies van der Rohe. By identifying similarities between them and the designer, the study aims to reveal the foundations of Virgil's design strategies and creative process. The association of architecture with the way he makes fashion, gave clothes a design value, paving the way for further exploration of the intersections between fashion, art and architecture in contemporary design.