The value of a building’s reuse and its effect on the city’s transformation is the main subject of this research thesis. A reuse is never one dimensional. It’s certain to affect, not only the aesthetic that exudes the city, but also its very social and cultural side, depending on the functional content it is going to receive. At many cases a city’s need for revival and evolution, due to the increased and urban competition, which is a characteristic of the time, predetermines the quality of the building’s stock reuse, with that not being the one that will benefit the city in the entirety of its aspects. While other times the struggle for evolution pulls the concept restoration off of the city’s transformation spotlight, putting in its place innovation and a more anonymous, without cultural identity, attempt to copy great architectural structures and trends, in order to attract capital. In this thesis I analyze the city’s bias for commercialization and the cultures influence on it. Government treat culture as a clog in the economy machine and not as a means for urban diversification, that could give each city its unique identity. The latter is, exactly, what this new creative class looks for. In order to attract productive people to our cities, people with vision, we have to offer them something unique. The quality of the space has become not just a commodity, but a need and restoration can contribute to its enhancement. What is being negotiated is the form of content of these restorations, whether it’s about cultural heritage buildings or common function buildings in the city center, based on the needs of this new creative class. Our aim is to focus in people’s daily needs, and guide the restoration of the building storage, and every city transformation, towards this end. Ascertaining people that they live in a unique society, that covers their cultural and entertainment needs, in an urban environment with a unique identity, makes sure of their contribution in the city’s economy and creativity.