The point of this research project is the essay The Great Gizmo (The Great Gizmo) of the English architectural historian Reyner Banham, which was originally published in Industrial Design 12, September 1965.

This research intends to highlight the importance of gizmo and therefore the significance of objects both the expansion of Western culture and the architectural design. On one hand, the gizmos are the colonization tools of America's wilderness (says Banham) and on the other hand, they are the analysis’s tools of space and design. Furthermore, there is an attempt to understand the way in which the technological level of civilization is embodied and expressed in the domestic space, directly influencing in lifestyle and everyday life. Moreover, the artistic movement of pop art will be mentioned, which since the mid-1950s began to propose new images and approaches using elements from popular culture and everyday life.

In order to complete the analysis of this theory and comprehend the Banham’s gizmo today, it has value to describe the relationship of the mass production of objects to the desire. Treated as a method, an approach, an examination, an analysis and an interpretation of problems or conditions with which we could understand the domestic sphere today. Let's realize what means that incessant invasion of gizmos in all spheres of everyday life and consequently in the domestic sphere.