This thesis focuses on the design of an ephemeral, mobile store, the “Cutcuutur Motiva | A pop-up store and laser-cut workspace” for the clothing brand Cutcuutur, which was created in 2015 and is characterized by its laser-cutting techniques. The research project  "Ephemeral Architectural Structures for the Fashion Industry" presented  by the author last year, contributed significantly to the identification of the needs, features, uses, and limitations of these structures with the aim to create a space that can be adapted to those specific requirements and the identity of Cutcuutur.

Cutcuutur Motiva has clear morphological references to the fluid geometry of pleated fabrics, but also to the minimal and contemporary character that the brand's products represent. The volume of the building is divided into two sections that accommodate respectively its two main functions, namely the shop and the laser cutting workshop, in which a robotic arms offer customization services to the customers' garments. Next to the store venue we find the showspace where sampling, meetings and pattern cutting workshops are held.

The construction logic of the pop-up store is based on three basic parts, the metal substructure of the building that is responsible for the stability of the construction and its inner and outer shells which are contribute to its fluid appearance. Each of these sections is broken up into smaller parts which are assembled and disassembled, enabling the easy transport to different locations. The main cities where Cutcuutur Motiva is located are metropolises of fashion like Paris, New York, London and Milan.