This research thesis aims at the study and analysis of ephemeral architectural structures that are related to the fashion industry.

Starting with the presentation of the historical evolution of ephemeral structures in architecture and fashion industry and continuing with the analysis of the factors that affect the construction process of such temporary installations, this research thesis aims to highlight the importance of the interrelating factors  of time, the structure’s morphology, the construction logic, the identity of a brand and the human feelings and experiences for the production of a functional, yet creative space.  

Beyond the theoretical framework, the research thesis gathers and analyzes,based on a set of criteria, a number of examples of ephemeral architectural installations in the fashion industry such as fashion shows, exhibitions, events, pop - up stores and window displays, explaining the specifications that constitute them.

The conclusions categorize the findings and  evince the continuous interaction which evolves between architecture and other scientific or artistic disciplines suchas fashion and marketing and sets the guidelines for designing and producing  ephemeral architectural structures considering their lifespan,  construction process, the brand’s identity, but also the human experience.