This research is concerned with identifying and studying the mechanism by which people, especially in western modern societies, identify themselves (as normal or abnormal, genderfied and racially) on the basis of social facts that are taken for granted and embodied by them. At the same time, the enhancement of these facts by a popularized literature (in terms of print-production) of the "ways of the daily act" is investigated.

The triggering cause and research object of the study was a personal archive of such manuals, especially of the 20th century: instructions for the use of electrical appliances, instructions for product consumption, pregnancy guides, first aid guides, manuals for "constructions on the balcony", instructions for the "True Makeup", guides for throwing a "Dynamic Party", "Successful Impressions" guides, manuals for a "Successful Sexual Practice", survival guides, "Safe Sneezing" guides, manuals for "Better Lives" - encyclopedias for women and children, for technology, for the man in space, for medicine and health, for gymnastics, for the house and for the "Modern Housewife", for the garden, for animals and man - cooking books, handbooks for "The Modern Kitchen" and "The Modern Bathroom", books for Sexual Education, for the "History of the Nation" and for the "Great Philosophers", for the "First Numbers of the Child", children's fairytales, magazines, newspapers, leaflets, promotional brochures - Savoir vivre, Almanacs, geophysics Atlases - such manual folk media that standardize human behaviors -ways of living- in their pages.

The investigation focuses on the visual dominance of the depictions and images of these printed forms on the modern body and leads to the production of a visual essay. Through a defamiliarization of the "for granted" prism, a visual writing is attempted in order to redefine and disengage the body from an existing performativity.

Perhaps, within this framework of memory recalls, a new psycho-social practice of architecture can be identified.