From the beginning of 20^th century architects are occupied about the matter of publicity. In 1920 Le Corbusier publishes the magazine “L’ Esprit Nouveau”, starting a new era in project promotion. Later the couple Charles and Rey Eames, who want to transmit information on architects, focus on the methods of projection. They produce short films and organize the first exhibitions with the use of multimedia. At the end of the 20^th century Venice Biennale in 1980 and Pritzker awards in 1979 are organized in order to show the architectural work. Architect’s live appearance and interaction with the audience play an important role in promotion. Through public speeches architects share their opinion about architectural issues.  Furthermore, internet appears very useful in the architect’s public profile. Besides printed media, there are online magazines and web platforms, which present architectural projects. Internet gave the architects the opportunity to represent themselves and their project through their personal websites. Nowadays every architectural office has a website and profile in social media. The offices, in order to represent themselves well and make their profile understandable, developed the means of representation. The web design of an architect reflects his design style and principles. Internet makes it possible to architects to promote their work, regardless their fame. It is notable that public profile of an architect is firmly related to the architectural activity.